Whenever you are working on a task it’s important to ask yourself how much impact the work you are doing will have.
You can use the ‘urgent vs important’ matrix to establish whether a task is worthwhile or not. But how do you decide how much of your time to dedicate to it?
The key is to find a way to measure the impact the task will have.
Be an investment banker.
One way to think about this is to imagine you are an investor.
You’ve got a big pot of money and you must invest in 3 businesses. You must put some money towards each so you have to decide which business deserves more of your money.
How? You decide which business will have the highest return on investment (ROI), right?
Now think of yourself as an investor of time rather than money. You still want the biggest ROI so work out which tasks will have a greater impact and focus more time on them.
Tasks that have a high impact might be ones that help to bring in new business or they might be something that contributes towards an important project. The impact will vary but once you know what’s important you can divide your time more effectively.
Most importantly: Don’t forget that the investment which will give you the biggest ROI is you and your development!
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